Report: The Rise of TV Advertising for Mobile Games in Japan

  • Japanese mobile gamers present a significant revenue opportunity for app publishers. Download our latest report to find out:

    • Why TV ad spend has been steadily increasing in Japan, and how it plays into user acquisition and re-engagement.
    • The impact that TV campaigns in Japan can have on downloads and revenue.
    • The optimal spend to start seeing meaningful results from TV advertising.
    • The categories that are seeing the biggest benefits of TV advertising plus untapped opportunities.