Top App Predictions of 2016: From tvOS and Google Now on Tap, Apps Are Eating the Web

  • Every company that has an app is a publisher and apps are the new normal to deliver content, entertainment, utility, productivity, commerce, transportation, etc. 2016 promises to be another exciting year of developments and launches.  Our analysts predict the top 10 app trends to watch for in 2016:

    • Google Now on Tap: Deep linking and contextual discovery to ease app discovery
    • eSports: Set to become an emerging revenue stream for game publishers
    • Messaging: Cultural factors to maintain messaging divide between the East and the West
    • Online-to-Offline (O2O) Services: Asia primed for a wave of consolidation because of challenging unit economics
    • Productivity Apps: New input methods to spur app innovation
    • Financial Services: Retail banks face “death by a thousand cuts”
    • tvOS: Set to unlock the smartphone as a powerful second screen device
    • YouTube Red: Catalyst for indie long-form content
    • Wearables: Watch for vertical-specific and enterprise use cases
    • Augmented And Virtual Reality (AR/VR): Major content players to spur initial adoption, but still more hype in 2016


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