Being featured on the iOS App Store puts your app in the spotlight of a staggering amount of users, many of whom may have never discovered your app on their own. But for all the effort it takes to make your app feature-ready for Apple (which has a list of criteria you need to meet), is the increase worth it? Our App Store Feature Report addresses how being featured affects downloads for apps (both game and non-game) in major app markets.
Using App Annie Intelligence, we looked at how being featured impacted iPhone downloads in five countries at different levels of market maturity: Brazil, Japan, South Korea, the United Kingdom and the United States. Games experienced the most lift, especially in South Korea where being featured increased downloads by a full 500%.
See how much getting featured could affect your app’s growth by downloading our free report.
Being featured on the iOS App Store can have a significant impact downloads. Games saw a median download increase of 140% while they were featured.
Featured mobile games saw the biggest rises in South Korea, followed by Brazil.