Learn How to Identify the Best Target Markets for Your Games

Determining which markets to localize your app in largely comes down to the monetization potential of that country.

In our latest report, we analyze:

• Why average revenue per user (ARPU) is such an important metric for app publishers.
• Which countries have seen the highest growth in ARPU for iPhone games over the past few years. For instance, monthly ARPU in China has increased 10x since Q1 2014.
• The leading gaming subcategories by ARPU within the United States.