Determining which markets to localize your app in largely comes down to the monetization potential of that country.
In our latest report, we analyze:
- Why average revenue per user (ARPU) is such an important metric for app publishers.
- Which countries have seen the highest growth in ARPU for iPhone games over the past few years. For instance, monthly ARPU in China has increased 10x since Q1 2014.
- The leading gaming subcategories by ARPU within the United States.