Mobile Banking Apps in Europe: What Consumers Want
Mobile Banking Apps in Europe: What Consumers Want

Mobile banking and payment apps are experiencing massive global growth. In this report, we turn our attention to Europe where users aren’t just checking their bank balances — they’re making membership decisions based on a bank’s mobile experience.

With £2.9 billion in transfers a week (PDF link) taking place in the UK alone, there’s a lot at stake — but also massive potential for retail banks investing in mobile development. This report is a must-read for European banks considering launching apps in new European markets.

Below is what you can learn from our free report:

  • The top retail banking apps in the United Kingdom, France and Germany

  • ‘Must-have’ app features for key European markets (e.g., in-app messaging with advisors)

  • Strategies top retail banks are using to target and retain new users (particularly younger demographics who are most likely to switch banks)

Get access to the full report now by filling in the form on this page.


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