Report

The 2021 ASEAN Fintech Adoption Index: Staying Competitive with Mobile-First Banking

EY and App Annie partnered to present new strategic insights on ASEAN-based Fintech apps, what makes them successful and how to create better mobile-first business solutions to compete in a disruptive market.

In this report, you’ll uncover:

  • How ASEAN fintech apps are adjusting their strategies based on super apps’ engagement features and user experience
  • How to target underserved customer segments
  • How fintech apps are supporting MSME’s (Micro, Small & Medium Enterprises) with financial and non-financial needs
  • Where ecosystem partnerships between fintech and non-traditional players are providing a competitive edge
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