If you want to maximize your app’s revenue, then understanding how users interact with apps — both yours and your competitors’ — is crucial. In the span of one year, we saw both app store and in-app advertising revenue grow a staggering 70%, and signs point to those numbers increasing even more. This report was created with the goal of informing your app business’ monetization, product and marketing strategies.
For our first-ever report with usage-level information, we investigate how users in some of mobile’s key countries — including the United States, the United Kingdom, Germany, Japan and South Korea — are consuming apps. See the most addictive apps, “stickiest” categories and much more.
Below is what you can learn from our free report:
Communication and Social Categories Dominate
Asia Loves Mobile Games
Mobile Data Consumption Insights
Get access to the full report now by filling in the form on this page.