Insights Into App Engagement: Q1 2015
Insights Into App Engagement: Q1 2015 – How (And How Much) Users Use Their Apps


If you want to maximize your app’s revenue, then understanding how users interact with apps — both yours and your competitors’ — is crucial. In the span of one year, we saw both app store and in-app advertising revenue grow a staggering 70%, and signs point to those numbers increasing even more. This report was created with the goal of informing your app business’ monetization, product and marketing strategies.

For our first-ever report with usage-level information, we investigate how users in some of mobile’s key countries — including the United States, the United Kingdom, Germany, Japan and South Korea — are consuming apps. See the most addictive apps, “stickiest” categories and much more.

Below is what you can learn from our free report:

  • Communication and Social Categories Dominate

  • Asia Loves Mobile Games

  • Mobile Data Consumption Insights

Get access to the full report now by filling in the form on this page.


Ready to take this relationship to the next level?