The mobile landscape is rapidly evolving. For marketers new to mobile, it can be a challenge to dive into this dynamic world filled with acronyms, vendors and new technologies. There’s so much to learn, and so little time.
But there is one constant: A thoughtful and well-executed user acquisition strategy is essential to success. Fortunately, even if you’re coming from a non-mobile background, user acquisition (UA) is a fairly easy concept to understand.
Simply put, it’s the process of getting new users for your app. Our UA playbook will cover all you need to know to be successful in acquiring mobile users, including:
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