The mobile market is one of the most competitive spaces in the world and is constantly evolving. It can be a challenge to dive into this dynamic world filled with acronyms, vendors and new technologies.
Luckily, you don’t need to have all the answers to develop and launch an effective marketing campaign to achieve success on mobile. All it takes is some time and effort — and a focus on a few key areas — to get your app discovered and used by more high-quality users.
This playbook will provide you with the tools you need for a successful mobile marketing campaign, including:
Retail Vertical Strategy Lead
SVP Research & Analysis
App Annie
Business Analyst – App Acquisition
Wayfair
SVP Research & Analysis
App Annie
Head of Mobile Apps & Games, Mattel, Inc.
Head of Growth at Pinterest