The mobile app market presents tremendous growth opportunities for companies. App Annie predicts that by 2022, there will be more than 8 billion devices, and annual consumer spend will exceed $150 billion.
To succeed in this fast-paced, hyper-competitive market, you need a well-developed marketing strategy that addresses:
Who is your app’s target audience?
What value does your app deliver? Or, how you will you change peoples’ lives?
How will you differentiate yourself from the competition?
App Annie’s primer — the first in a series of three — will provide a high-level overview of how to identify your target audience, develop an app’s positioning, and evaluate the competition. As a bonus, we also give you sample metrics to measure the performance of your app. This guide is ideal for people new to app marketing. Fill out the form to get the primer now>>
Download the Primer
Retail Vertical Strategy Lead
SVP Research & Analysis
Business Analyst – App Acquisition
App Annie Moderator
SVP Research & Analysis App Annie
“We needed a way to track performance and understand the market. App Annie provides the most complete data, and the greatest ease of use.”
Head of Mobile Apps & Games, Mattel, Inc.
“By using App Annie, we’ve come to realize that overall, Pinterest users spend more time per week in our app compared to others. So the market DAU-to-WAU ratio isn’t the best metric to use to compare ourselves to the market, as Pinterest isn’t the type of app you come to every day for a minute — it’s the type of app you come to twice a week for an hour.”