When it comes to advertising data analysis, how do you decide whether to build an in-house system for optimization or use automated software? 

App Annie’s R.A.C.E. framework will help you reach the finish line with 4 key considerations to weigh before deciding to build or buy advertising analytics software including:

• Resources: Exploring the hidden post-implementation costs of creating a custom-built solution 
• Analysis: Detailing the depth and accuracy of insight generation between in-house solutions and 3rd party partnerships
• Complexity: Evaluating how the pace of the industry affects build vs. buy decisions
• Evolution: Understanding the flexibility of internal and external systems to evaluate control vs. innovation

Download the Whitepaper and evaluate how to build or buy your advertising analytics solution today >>