State of App Marketing in

Australia and New Zealand

2021 Edition

App Annie and AppsFlyer join forces to examine the mobile industry and its marketing performance in Australia and New Zealand. In this report, we present market trends and opportunities for mobile developers and marketers, and provide guidance on how companies and brands can better understand the mobile market to make better-informed decisions.

In The State of App Marketing in Australia and New Zealand, you’ll uncover:

  • Finance app downloads in Australia and New Zealand grew 35% and 25% respectively year-on-year between HQ1 2020 and H1Q2 2021 as the pandemic accelerated the trend away from cash — see which categories grew the most in ANZ
  • Games and apps varied across markets — uncover the top performing apps in Australia and New Zealand in Q2 2021
  • There was a quick and sustained bump in iOS budgets and install spend post-ATT enforcement, averaging at 66% — find out where the market is moving for iOS 14 adoption and ATT opt-in rates in ANZ
  • Mobile Ad Fraud has become one of the biggest problems for marketers in Australia and New Zealand — compare yourself to the fraud exposure benchmarks in your industry
  • And more!

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