India is one of the world's most dynamic mobile markets. It represents the second largest mobile market for app downloads, and one that is still booming.
India was the world's top market for games downloads in H1 2021. Publishers continue to see surges in local demand and are already gaining a foothold in the global gaming market.
Another area in which India is a true pace-setter is mobile payments. The launch of Unified Payments Interface (UPI) has created an opportunity for the proliferation and adoption of financial mobile apps.
For more insights on what makes India unique, check out our latest report: India: A Booming Mobile Economy.
In our mobile market spotlight on India, we'll cover:
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