Report

App Annie and AppsFlyer join forces to examine the mobile industry and its marketing performance in Latin America. In this report, we present market trends and opportunities for mobile developers and marketers, and provide guidance on how companies and brands can better understand the mobile market to make better-informed decisions.

In this report, you’ll uncover:

Spanish-speaking LATAM spent 60% more on in-app purchases and subscriptions in Q1 2021 year over year — see which categories grew the most
Games and apps varied across markets — see the top apps in Mexico, Brazil and LATAM in Q1 2021
The Mexican and Brazilian markets have seen a 120% and 178% increase, respectively, in non-organic installations (NOI) in the last 2 years
The proportion of paid users increased by 32% in 2020 in Mexico, find out if your company is among the best performing apps in its sector
Retention becomes one of the biggest problems for marketers in Latin America, know the retention benchmarks for your category
And More!

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