With 4 insightful courses spread across 2 weeks, we will focus on the pressing trends on ad monetization and unlock the data performance potential that is affecting the publishing industry.
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Lessons Agenda
10:00 SGT
The Changing Landscape of Publisher Monetization
10:30 SGT
Panel: Global Perspective on the State of Ad Monetization - Seizing the Programmatic Opportunity
14:00 SGT
Navigating the Digital Medium - SCMP's Monetization Journey
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Lessons Agenda
10:00 SGT
Strategies for Yield Optimization (recording not available)
14:00 SGT
The Path to Transparency: Navigating Brand Safety
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Lessons Agenda
10:00 SGT
Optimizing Mobile: Driving Brand Dollars and Maximizing Monetization
14:00 SGT
Panel: Navigating the Header Bidding & Mediation Landscape
15:30 SGT
What is "Identity" in a Cookie-less and IDFA Free World
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Lessons Agenda
10:00 SGT
Balancing UX and Monetization in Gaming
14:00 SGT
How Top Publishers Win on Ad Monetization and UX
15:30 SGT
How to Set Up and Diversify Your Network Mix for Success
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