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With 4 insightful courses spread across 2 weeks, we will focus on the pressing trends on ad monetization and unlock the data performance potential that is affecting the publishing industry.

Sign up today to learn from leading experts and practitioners across programmatic advertising, marketing technology, and publishing in the region!

You only need to sign up once to be enrolled in all 11 lessons. Scroll down or click to know more details.

Sep 15 Ad Monetization in A Programmatic World (On-Demand)

Lessons Agenda

10:00 SGT
The Changing Landscape of Publisher Monetization

10:30 SGT
Panel: Global Perspective on the State of Ad Monetization - Seizing the Programmatic Opportunity

14:00 SGT
Navigating the Digital Medium - SCMP's Monetization Journey
Cindy Deng
International Managing Director @ App Annie
Ian Hocking
Vice President, Digital @ South China Morning Post
TeQ Kim
Regional Director, APAC @ Xandr
Colin Lam
Strategic Partner Development Director @ Index Exchange
Evelyn Tay
Business Development Director, Mobile @ OpenX

Sep 17 Driving Value through Transparency & Measurement (On-Demand)

Lessons Agenda

10:00 SGT
Strategies for Yield Optimization

14:00 SGT
The Path to Transparency: Navigating Brand Safety
Lashanne Phang
Associate Director, Publisher Development @ PubMatic
Joe Nguyen
Strategic Advisor @ TAG

Sep 22 Making Sense of Programmatic Capabilities

Lessons Agenda

10:00 SGT
Optimizing Mobile: Driving Brand Dollars and Maximizing Monetization

14:00 SGT
Panel: Navigating the Header Bidding & Mediation Landscape

15:30 SGT
What is "Identity" in a Cookie-less and IDFA Free World
Genelle Hung
Demand Lead, APAC @ MoPub (a Twitter Company)
Boram Ku
Head of Korea @ MoPub (a Twitter Company)
Lashanne Phang
Associate Director, Publisher Development @ PubMatic
Evelyn Tay
Business Development Director, Mobile @ OpenX

Colin Lam
Strategic Partner Development Director @ Index Exchange

Adele Wieser
Regional Managing Director, APAC @ Index Exchange

Frederic Jouve
Managing Director Asia Pacific @ LiveRamp

Nicole Bence
Network Digital Sales Director @ Seven Network

Sep 24 Optimizing Your Monetization Mix

Lessons Agenda

10:00 SGT
Balancing UX and Monetization in Gaming

14:00 SGT
How Top Publishers Win on Ad Monetization and UX

15:30 SGT
How to Set Up and Diversify Your Network Mix for Success
Nicholas Sagau
Group General Manager @ Media Prima
John-Jo Eastwood
Managing Director @ Carousell
Akaena Serrano Jaime
Senior Advertiser Solutions Manager @ Verve Group