[Webinar] How to Win GenZ with Snapchat and App Annie
In this On-Demand Webinar, we review the key insights you need to know to win Gen Z on mobile.
Our experts discuss:
Gen Z’s mobile behavior. Gen Z is not a homogenous group and their mobile behavior differs by market. Learn where they're spending their time and what makes them different from previous generations
App trends. See the top apps Gen Z are using across categories and markets, and learn what these apps have done to achieve success
Best practices. Hear from Snapchat about how they successfully engage Gen Z and drive brand growth during the holiday season
Market opportunities. Learn which categories do not yet have dominant players and which apps offer the best potential partnership opportunities
Presenters: Skye Featherstone, Product Marketing Manager at Snapchat and Amir Ghodrati, Director of Market Insights at App Annie
Retail Vertical Strategy Lead
SVP Research & Analysis
Business Analyst – App Acquisition
App Annie Moderator
SVP Research & Analysis App Annie
“We needed a way to track performance and understand the market. App Annie provides the most complete data, and the greatest ease of use.”
Head of Mobile Apps & Games, Mattel, Inc.
“By using App Annie, we’ve come to realize that overall, Pinterest users spend more time per week in our app compared to others. So the market DAU-to-WAU ratio isn’t the best metric to use to compare ourselves to the market, as Pinterest isn’t the type of app you come to every day for a minute — it’s the type of app you come to twice a week for an hour.”