Mobile Music Streaming: Driving the Next Digital Revolution
There is little doubt that across the world, the digital music market is moving away from downloads and toward streaming services. Mobile devices and apps provide the momentum driving change in streaming music’s consumer market. That’s why we’ve written our Mobile Music Streaming report, to help identify music streaming opportunities in active users, downloads and revenue.
The enormous potential of the worldwide music industry has attracted both big names and emerging brands in the mobile space — Apple launched its long-awaited streaming service in June 2015 while Google continues to invest in Google Play Music and expand YouTube’s music capabilities. Ad-supported free tiers of streaming services have also proved popular with listeners, opening up a rapidly developing marketing opportunity that brands will be seeking to understand and maximize.
With much to gain for the winners, competition in the music space is intense. Find out how to stand out in the mobile music industry — check out our free report now.
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