How Much You Gain From Being Featured on Apple's App Store

The Value of an App Store Feature: When (And Where) to Pursue Getting Featured on the App Store

Being featured on the iOS App Store puts your app in the spotlight of a staggering amount of users, many of whom may have never discovered your app on their own. But for all the effort it takes to make your app feature-ready for Apple (which has a list of criteria you need to meet), is the increase worth it? Our App Store Feature Report addresses how being featured affects downloads for apps (both game and non-game) in major app markets.

Using App Annie Intelligence, we looked at how being featured impacted iPhone downloads in five countries at different levels of market maturity: Brazil, Japan, South Korea, the United Kingdom and the United States. Games experienced the most lift, especially in South Korea where being featured increased downloads by a full 500%.

See how much getting featured could affect your app’s growth by downloading our free report.

Below are some key highlights from this report

Being featured on the iOS App Store can have a significant impact downloads. Games saw a median download increase of 140% while they were featured.
Featured mobile games saw the biggest rises in South Korea, followed by Brazil.

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