How Usage Data Can Give You A Competitive Edge

In the app economy, time equals money. To succeed, publishers — especially across social and media and entertainment — need to outpace their competitors for time spent in-app, not just downloads and revenue.

In this special report for social and media and entertainment publishers, we look at:
- The most-used apps in the United States, the United Kingdom and Japan.
- The demographic groups leading for social and media and entertainment app usage.
- 30-day retention benchmarks for category-leading apps.
- How social and media and entertainment publishers can gain a competitive edge through usage and audience data.

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Industry

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