Whether this is your first foray into mobile app advertising on Facebook or you’re an advertising veteran hoping to freshen up on fundamentals, our latest guide is the perfect resource to make sure you’re not wasting your budget.

We built our guide to go over the core rules of Facebook advertising with input from industry experts such as Facebook and Adquant. This guide will help you create your first (or fiftieth) campaign, with instructions on how to:

• Define your Unique Selling Proposition (USP) to find the best users

• Evaluate your ad efficiency with the ‘one-second rule’

• Tweak your funnel to get optimal ROI

• Scale your ad operations with popular pro tools

• Globalize your ads with APAC-specific tips to reach billions of untapped users

Ready to jump in? Fill in the form to get the free report.