Creating an innovative app with a compelling value proposition is not enough to compete successfully in the hyper-competitive mobile market. To capture the hearts and minds of new users, they need to know about your app, find it
App Annie’s app marketing primer — the second in a series of three — will discuss the core components of a sound user acquisition strategy:
Retail Vertical Strategy Lead
SVP Research & Analysis
App Annie
Business Analyst – App Acquisition
Wayfair
SVP Research & Analysis
App Annie
Head of Mobile Apps & Games, Mattel, Inc.
Head of Growth at Pinterest