App Annie Index: 2013 Retrospective

The Headline Trends of 2013

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In order to become (and remain) a top ranking app within your category, it is imperative to have a 360 view of the app economy --  data can help make that view clearer to you and your team.

After reading this whitepaper, you’ll be able to:

  • Narrow your focus for launching a new app in a competitive market
  • Explore new geographic territories
  • Leverage market data to better predict ad and marketing spend

Whether you’re a new app developer or responsible for the P&L of an app within a larger publisher, you will want to pay attention to your competition.