The mobile advertising opportunities are enormous - and so are the challenges.
Globally, mobile ad spend is expected to exceed $190 billion by 2019. This rush of new advertisers and publishers will continue to place pressure on advertising platforms to develop a smart strategy that cuts through the noise and quickly identifies high-value partners.
In this playbook, we take an in-depth look at key needs of both the Demand and Supply sides of mobile advertising, covering:
- Identifying prospects with aggressive growth goals and the budget to run mobile app advertising campaigns or the inventory on your platform.
- Prioritizing high-quality prospects using data-backed solutions to minimize outreach time and maximize conversions.
- Metrics to inform your prospect targeting including in-app advertising and monetization data, SDK metrics, downloads, retention, and much more.
Relying on just one, or some of those data points will result in a limited view of the market that will hamstring the effectiveness of your prospecting. Crucially, this Playbook will show how leveraging a complete set of mobile app data will help both the Demand and Supply sides to prospect more effectively and efficiently.
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